The Only Bad Sale
Is The One You Didn't Make
by D.G. McLean
(from The Market List #7)
Some writers, especially newer writers, give
up on any story that doesn't sell to a Pro market. After it's
made the rounds and generated nothing better than -- Sorry,
not for us. Send us your next. -- they file it away with
their other trunk stories in the hope that one day it'll be
in a contract completing anthology. They would sooner abandon
their creation than sell it to a Semi-Pro magazine.
And they claim to have good reasons....
"Semi-Pro magazines are just poorly
copied fanzines that only pay in copies."
Semi-Pro markets cover a wide range of quality
and formats. Technically, any magazine that doesn't meet all
the SFWA requirements is a Semi-Pro.
1)At least three issues per year.
2)At least 2,000 copies/ issue with both national newsstand
& subscription sales.
3)In English and published in North America.
4) Pay at least 3 cents per word.
By this definition Century, Crank!
and Interzone are Semi-Pro, despite publishing excellent
work by well-known authors at rates above 3 cents per word.
Some Semi-Pros do pay as little as $25 per story, but with
the advent of desktop layout and publishing tools the ability
to deliver a polished product is within reach for most markets.
Most pay 1 cents-2 cents per word.
"If I sell to a Semi-Pro market, I'll
be marked as a wannabe. No one will take my work seriously
afterwards."
Most writers break in through the Semi-Pro
ranks. And don't think that Pro editors aren't aware of good
material appearing in the Semi-Pro markets. In his annual
summation of the year, Gardner Dozois always seems to know
exactly where the better stories appeared in the Semi-Pros.
The operative word for any market is quality.
Having a track record may get you more consideration, but
in the end your story has to be good enough for an editor
to buy it, regardless of the market.
"I've sold stories for Pro rates before.
Why should I sell for anything less?"
Mike Resnick, a man who has sold more stories
than many people have read, has a very blunt statement about
work that doesn't sell to Pro markets. It doesn't sell because
it isn't better than the competition or isn't appropriate
for a particular market's target audience. If that happens,
he grits his teeth and sells it wherever he can because a
writer's job is to sell stories. Stories should be
read by more than you, your family and overworked editors.
Unfair as it may seem, writing a Pro-level story is no guarantee
it will sell to a Pro market.
"Semi-Pros are just a place where people
go when their stories aren't any good."
The Semi-Pro market is more than a place
to go when the Pro markets say no thanks. Some Semi-Pros target
niche markets the Pros have missed or abandoned. Keen Science
Fiction publishes modern but traditional SF and "Twilight
Zoneish" tales -- story forms that don't mesh well with the
taste of Pro markets in the 1990s.
"If I sell to Semi-Pros, my writing
won't get any better."
Join a writers workshop, take some courses
or go to Clarion. Skill only improves with feedback and editors
rarely have time to explain why they didn't buy your story.
"Publishing in a Semi-Pro doesn't help
me get noticed or into Pro magazines. Not enough people read
them. Their circulation is too small."
The life of a Semi-Pro magazine is often
nasty, brutish and short. If they fold it's usually because
of the funding/circulation problem. It takes money to increase
circulation but it takes increased circulation to make money.
Fortunately, some Semi-Pros survive and a precious few even
make the step up to Pro.
Writing is a contact sport.
A Semi-Pro sale provides you with more industry and editorial
exposure than you will get by leaving your story in a box.
Will Semi-Pro sales increase your Pro sales? If an editor
has noticed and liked your work, it can help, but only if
your current work is good enough. That's the story they're
buying.
So send that manuscript out, one market at
a time, Pro or Semi Pro, until it sells and follow what Tim
Powers calls, "The Food Chain of Writing".
1) Make your work the best it
can be
2) Sell for the biggest reward you can
3) Get the most exposure you can
And never forget -- The Only Bad Sale
Is The One You Didn't Make.
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D.G. McLean lives and writes in New England.
Copyright © 1996 by D.G.
McLean. All Rights Reserved. |