The Market List Interviews
Welcome to SFF Net:
A Conversation With Jeffry Dwight
by Kurt Roth
(from The Market List #9)
SFF Net is
a rapidly growing on-line community of writers, editors,
publishers, and readers--designed by Jeffry Dwight to support
intelligent conversation on all manner of genre literature.
With its powerful web, mail, news, ftp, and chat servers,
it's the place to meet on the net.
KR:
Jeffry, what inspired you to create SFF Net?
JD:
I've always been interested in sysopping. Way back in 1985,
I ran a dial-up BBS in Chicago, and I've been involved in
several BBSes throughout the following dozen years. In 1990,
I joined Genie and discovered the online SF community. I
was a sysop on Genie for a couple of years and spent a lot
of time in the SF areas. It was during this time that I
made my first professional fiction sales and joined SFWA.
When
I took Greyware Automation Products online in early 1995,
it was in order to advertise and distribute Greyware's software
and consulting services. So I set up a web server for Greyware,
then realized there was plenty of bandwidth left over. Since
I'd made it a habit to "pay forward" to the SF community,
I told pro writers that if they wanted a page, Greyware
would give them one for free.
Rob
Sawyer was the first to take me up on the offer. Within
three months, hundreds of authors were making their virtual
homes on Greyware. I started collecting links to other sites,
and set up some web forms to allow people to add their own
links in real time. I called this collection of links SFF
Net (Science Fiction and Fantasy Network of Links). I also
gave free pages to SFWA and HWA, and let the various SFRTs
(Genie's Science Fiction Roundtable topics) put up pages,
too.
Meanwhile,
Greyware's products were selling well, but customers were
complaining about the slow connections. Turns out the slow-down
was because the authors' pages and SFF Net were becoming
fairly big hits. Various pages won awards, which caused
"flash crowds"--a condition that occurs when a hundred thousand
people descend on a site at the same time.
The
freebie SFF Net stuff was killing Greyware, so I came up
with a plan to separate them. I experimented with other
ways to build an online community. For example, I set up
private FTP sites, and put up an experimental private news
server. Alan Rodgers and others tested out the news server
in mid-1995. When the "the sky is falling" Genie scares
started again--especially after the buyout--Alan Rodgers
dropped me an email and asked me to put the news server
back up.
I set
up the news server again, this time throwing it open to
the public, and made "author groups" that corresponded somewhat
to the SFRT's author topics--the exception being that I
only made groups for authors who had home pages on Greyware.
Nic
Grabien, Jim Macdonald, and other officials of the SFRT
were naturally concerned about the future of Genie the SFRT.
I let them know they were welcome to set up a Genie-refugee
spot on the Greyware news server. I even went ahead and
registered a domain name (DM.NET, for Dueling Modems) for
Nic, in case he wanted to bring the SFRT directly onto the
net.
It
seemed to me that Nic's need and my need coincided. He wanted
to put the SFRT on the net, and I needed to divorce SFF
Net from Greyware's resources. So Nic and I talked about
starting up DM as an independent entity. Negotiations broke
down eventually--during which time a lot of steam was lost
for the site, and I put out a lot of money--and Nic and
I decided to go our separate ways.
I brought
out SFF Net as a separate company and began soliciting memberships.
Jim Macdonald agreed to help out with running the place.
Several hundred writers (we're now open to SFWA, HWA, NINC,
RWA, etc.) have free pages and newsgroups on SFF Net. We
also have lots of paying members. Even without hobnobbing
with the authors, a membership on SFF Net is a bargain for
the various services provided.
That's
the "what" of what happened--or at least part of it--but
I just realized not much "why." Let's try these on for size:
Because
I believe in and want to support the free exchange of information.
Yeah, well, somewhat. I am a member of the ACLU and the
EFF, and I'm a fairly strict First Amendmentist, but that's
not why I started SFF Net.
Because
I had nothing better to do? Nah.
Because
I could.
This
may be closer to the truth. After getting Greyware online,
I found myself naturally drawn to Internet programming.
All three of my non-fiction books this year have been about
programming for the Internet. I learned a lot while setting
up SFF Net, and still have a lot to learn. With each new
service I provide for the members, I either have to master
a new protocol or invent one. I enjoy the challenge.
KR:
Clearly, you're "paying forward" in a big way. How important
is it to you, and why?
JD:
I first encountered the term "paying forward" in a Heinlein
novel--I forget which one. I think it was presented as some
sort of karma-balancing shtick, but it struck me as an eminently
reasonable way to look at human interaction. One cannot
pay forward any more than one can pay back--the ledgers
are separate, and "balance" is amphigorous--but one may
achieve a sense of satisfaction with his own behavior, and
hope that another will benefit. I guess it's a cross between
the golden rule and sharing the loot when you're flush,
not because you want to share, but because you know you'll
be bust someday, and want others to share with you then.
A healthy psyche is one that simultaneously embraces the
virtue of "paying forward" and the truth that "no good deed
goes unpunished." The trick is to continue indulging the
former no matter how many times the latter slaps you in
the face.
KR:
Sounds like quite an investment on your part. Is there a
break-even financial plan in the works?
JD:
SFF Net is like PBS, except that we don't interrupt your
regular programming with regular whining about being broke.
SFF Net is maintained by volunteer labor, private financing,
and membership fees. As membership increases, we'll be able
to add new services. We hope that by providing free memberships
for writing professionals, we can make SFF Net the kind
of place people will pay to join.
KR:
What services are available and what kind of traffic are
they experiencing?
JD:
In general, our services are available 24 hours a day, 365.25
days a year. Anyone with access to the Internet can reach
us.
Web
Servers: We run four web servers. The main ones are www.sff.net
and www.greyware.com; the other two are special purpose.
Traffic on the two main web servers is in excess of 1.8
million hits per month.
FTP
Servers: ftp.greyware.com houses mostly software; ftp.sff.net
has newsgroup archives, spots for members to exchange files
privately, and so forth. www.sff.net is also an ftp server--this
is how members update their web pages.
IRC:
Internet Relay Chat (irc.sff.net, port 6667) is a standard
IRC server. People can use any off-the-shelf IRC client
to access it. If Java-enabled (i.e., Netscape 3.x or MSIE
3.x), they can also use their web browsers instead of an
IRC client. Several writers groups meet regularly in IRC.
IRC is open to everyone.
Greyware
Chat Server: The Chat Server is an alternative to IRC designed
for those more comfortable with GEnie or CompuServe-style
chatting. Users may telnet to chat.sff.net port 9508, or
use GWChat, a client written specially for the Chat Server.
Chat is open to everyone. There are scheduled chats every
night, and the server is open at all times for anyone who
wants to stop by. Pat Fogarty and others are there almost
every night, whether a session is scheduled or not.
NNTP
(News) Server: news.sff.net hosts hundreds of public and
private newsgroups. This is a non-propagating server, which
means that messages posted here do not go out to USENET.
The server allows any number of private groups in addition
to those visible to the general public. For example, we
have areas set aside that only SFWAns can see, areas for
only HWAns, and areas for only members of particular workshops.
Like most bulletin boards, our news server has more readers
than posters. At any one time, 5-25 people are online reading.
Approximately 20 MB of messages a day move through this
server. Unlike regular USENET, members may start their own
newsgroups, and group leaders may control memberships in
private groups. We also have some unique sysopping tools
that allow us to forward or copy messages among newsgroups.
Email:
Each member gets a POP3 email box (member@sff.net) for personal
use. In addition, we run about a dozen custom mailing lists.
Approximately 30 MB of email move through the system each
day.
Tech
support: In addition to whatever support I provide, we have
a great bunch of volunteers. Jim Macdonald is nominal sysop
of SFF Net, answering questions, updating the web pages,
and so forth. Ben Yalow and Alan Rodgers help new members
with technical questions. Pat Fogarty runs the Chat and
IRC sessions. Many others help out from time to time--acting
unbidden as part of the community I wanted to build.
KR:
Terry McGarry hosts a horror chat on Thursday nights called
"Blood Groove." Are there plans for more genre-related programming?
JD:
The content of the chat servers (and most of SFF Net) is
99% up to the members. In my opinion, my job is to provide
services, not to prescribe how the services are used. I
think it's great that several of the members have started
up regular chat sessions. I'm all for anything that makes
people feel "at home" on SFF Net.
KR:
Can you describe the basic package?
JD:
SFF Net is open to anyone with Internet access. SFF Net
is a destination rather than an onramp. The term I use is
"value-added provider." SFF Net provides dozens of services
and content areas to the general public, including public
areas of the news server, Basement Full of Books, the Locus
Online database, and so forth.
Anyone
may apply for an SFF Net account. Basic membership is $89.50/year
(or $8.95/month if paid monthly). In addition to all of
the services available to the general public, members receive
(1) a 20MB web page; (2) a private FTP site; (3) a personal
newsgroup on the news server; (4) access to members-only
areas on the news server; (5) a POP3 email account, with
full forwarding and while-I'm-away features; (6) up-to-the-minute
account status information; (7) unrestricted access to the
Chat server; (8) unrestricted access to the IRC server;
and (9) other new toys as they become available. For example,
we're working now on a Member Locator Service, which lets
members find each other online, even with dynamic PPP addresses,
and whether currently using SFF Net or not. The Member Locator
service will also function as a member information database,
for that information each member chooses to share with other
members (interests, phone number, birthday, etc.).
I've
always wanted SFF Net to be a place where like-minded people
could gather, talk, exchange information, and generally
feel "at home" on the Internet. I think we're on track for
that goal, and I'm excited about the future.
--------------------
About
Jeffry Dwight
Jeffry
Dwight is the owner/operator of Greyware Automation Products
and SFF Net. His short fiction has appeared in Galaxy,
Midnight Zoo, and WITCH FANTASTIC (DAW 1995).
He has written several books about programming for the Internet,
including WINDOWS NT 4 SYSTEMS PROGRAMMING, forthcoming
from the Coriolis Group.
About
Kurt Roth
Kurt's
articles have appeared in Speculations, Tangent,
and The New York Review of Science Fiction among
others. Watch for his short stories "Rift" and "Drawing
Blood" forthcoming in Odyssey and "The Gest of Sir
Brandiles" in Mike Ashley's THE CHRONICLES OF THE ROUND
TABLE.
Copyright © 1997 by Kurtis N. Roth. All Rights Reserved.
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